When language no longer serves us, it evolves. As the cannabis industry develops, it is evident that our current nomenclature to describe the plant also needs to be updated.
When cannabis was prohibited, the language that people used to describe it was unclear, imprecise and confusing or misleading, often based in culture and folklore, not science and facts.
Now that the industry has been legalized and professionalized, and scientific information about the plant and its uses have greatly increased, the language is evolving.
Take part as we re-examine the terms we use to describe cannabis so we can understand the role of language in the industry and continue to improve upon outdated communication styles.
Join us for a two-hour conversation with industry professionals about moving the industry forward through the intentional and modern use of language, both internally and externally.
This is an opportunity for industry professionals to improve marketing savvy and professional standards.
The forum will include guest speakers and a panel discussion with opportunity for questions from workshop attendees.
This workshop is also an opportunity to network with other professionals in the industry and participants in Seattle Central's Cannabis Institute.
- Gain awareness of language used in the cannabis industry.
- Identify ways the communication is an obstacle to success.
- Develop ideas to improve language and terms to advance your business and the industry.
- Network with industry professionals.
Who Should Take this Class?
- Washington State Medical Marijuana Consultants seeking CEUs
- Anyone interested in gaining a deeper understanding of the industry
- Cannabis professionals wanting to evolve their marketing, business or industry