Class Overview

The Business Plan | Seattle Central College - Continuing EducationYour business plan serves as a roadmap to your entrepreneurial success!

It not only provides you guidance as you build your business, it can help you secure needed funding.

During this course, we'll take a practical, hands-on approach to developing your business plan one step at a time, encouraging you to immerse yourself in the vision and planning of your business.

Join us as we learn how to:

  • Write a clear, succinct business concept statement
  • Conduct research on your business and its relation to the industry, competition, and marketplace
  • Project funding requirements, sales, and expenses for your business
  • Research, develop, and write core elements of a business plan, which you can continue to expand and research after the conclusion of the course
  • Evaluate your business for feasibility

Course Outline

Getting Started: Refine your concept and begin your plan

  • Prepare your concept statement: What, Who, Why, When, and How
  • Identify product/service features and benefits
  • Identify limitation, liabilities, and regulations
  • Write your Business Description and evaluate it against a Business Description checklist

Prepare the Marketing Plan

  • Conduct an industry and competitive analysis
  • Perform a market analysis and identify target markets and a market penetration strategy
  • Identify your pricing strategy
  • Write your Marketing Plan and evaluate it against a Marketing Plan checklist

Prepare the Management and Financial Plans

  • Identify key people and positions, duties and responsibilities
  • Determine funding needs and sources
  • Create sales and expense estimates
  • Write your Management and Financial Plans and evaluate them against checklists
  • Complete the Business Plan and Assess Business Feasibility
  • Polish the plan and add final elements: Cover Page, Executive Summary, Table of Contents
  • Evaluate business plan against checklist and identify items in need of additional work
  • Assess business against feasibility checklist
  • Identify next steps

Learning Outcomes

At the end of this course, you will:

  • Possess a clear description of your proposed business
  • Have the basic components of a business plan
  • Possess a detailed checklist for next steps to research and launch your business
  • Analyze the feasibility of your business

Who Should Take this Class?

  • Budding entrepreneurs interested in establishing a strong foundation for their business idea
  • Current small business owners seeking professional guidance on creating and/or updating their business plan
  • Anyone interested in our Entrepreneurship Certificate program

Session Details

  • Class ID: 5933
  • Instructor: Mary Beth Izard
  • When: 7/2/18 - 7/27/18
  • Total Number of Hours: 16
  • Where: Online
  • Fee: $195
  • Additional Notes: This course is also part of our Entrepreneurship Certificate program.