Class Overview

Revenue Generation for Non-Profits | Seattle Central College - Continuing Education

Learn how to build revenue streams for your non-profit organization, an essential skill in keeping your doors open and expanding your services.

During this class, you'll:

  • Discover how to increase revenue from your current activities
  • Develop strategies for building new streams
  • Learn how to effectively set prices or fees
  • Gain an understanding of the 20% that generates 80% of your revenue

These basic concepts will yield great results, and this knowledge will help you improve your revenue generation, resulting in a larger surplus.

The goals of this course are to:

  • Provide techniques that will improve the success of current revenue streams.
  • Provide effective ways to develop new revenue generating programs and services
  • Have an organized approach to improving revenue generation for non-profits.
  • Provide business practices that help non-profits fulfill their missions.

Course Outline

Introduction to Revenue Generation

  • Setting and using revenue generation benchmarks
  • Determining annual objectives
  • How to best use this course information

Understanding Your Audience

  • The benefits of knowing your audience better
  • What to ask your audience
  • How to get the best information
  • Collecting and using the best data
  • Where to find the new ideas

Developing Programs and Services

  • The right questions for the best success
  • Natural life cycles of programs and services
  • Determining which ones to continue
  • Creating successful new programs and services

Analyzing Programs and Services

  • Analyzing the past performance
  • Determining future productivity
  • Analysis tools
  • Simple analysis technique

Setting the Right Price

  • How price affects attendance
  • Price breaks that determine the price to set
  • Setting the best price
  • Pricing strategies

Marketing Effectively

  • Building your identify
  • Developing market segments
  • Determining who to market to

Developing Promotions

  • Making promotions that work
  • Creating the best layouts
  • Making promotions that sell

Distributing Promotions

  • Print, social media, and eMarketing techniques
  • Knowing what promotions work
  • The most effective promotion methods

Learning Outcomes

At the end of this course, you'll know:

  • Which revenue generating programs and services to continue.
  • How to develop new successful programs and services
  • How to effectively promote services and programs
  • The few significant tasks that will yield the most results.

Who Should Take this Class?

  • Non-profit professionals who would like more guidance on the valuation process
  • Those interested in working in the non-profit space

Session Details

  • Class ID: 5913
  • Instructor: Fred Bagley
  • When: 2/5/18 - 3/30/18
  • Total Number of Hours: 32
  • Where: Online
  • Fee: $495
  • Additional Notes: This course is also part of our Certificate in Non Profit Administration Program.
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