Class Overview

Boosting Your Web Site Traffic | Seattle Central College - Continuing Education

Your website is one of the main ways your customers interact with your business — is it performing effectively?

Learn how to boost your website’s traffic by learning basic skills such as:

  • How to analyze your visitor traffic
  • How to use search engine optimization to get greater visibility and exposure in Google searches
  • How to redesign your web site copy to increase your visitors and results

During this course, you’ll have the opportunity to:

  • Gain an overview and understanding of how web site analysis works and how Google Analytics enables web site managers to analyze their web site traffic
  • Gain practical, how-to knowledge of how to analyze your web site visitor traffic, including analyzing traffic sources, top landing pages, top exit pages, number of visits, and bounce rates
  • Learn how to enhance web site copy, navigation and design to improve your successful web site conversions and meet your web site strategy effectively
  • Learn how to test different web site versions to attract and retain web site visitors and customers better
  • Gain an understanding of what Web 2.0 means, and how interactive and engaging content and features is transitioning the web from a one way experience to more of a two-way relationship, meeting web site visitor needs better

No experience necessary, but if you are at an advanced level, your expert instructors are available to answer your toughest questions as well.

Course Outline

  • Why web site analysis works
  • Why web site managers analyze their visitor traffic
  • Creating goals and objectives for your web site
  • Understanding the web site visitor experience
  • How data analysis can improve web site outcomes
  • How Google Analytics functions
  • Setting up Google Analytics accounts
  • Analyzing traffic sources and visitor traffic
  • Redesigning pages to improve retention
  • Testing web site versions with Google Optimizer
  • Search Engine Optimization
  • Understanding how page ranking and positions are determined
  • Redesigning the title bar, alt tags, heading area, and links your URL
  • Keyword density and rewriting web page copy
  • Strategies to improve your page rank
  • Moving to Web 2.0
  • Generation Y and the Web 2.0 Attitude
  • Developing user-created content
  • Creating interactive web sites
  • The future of web sites

Learning Outcomes

At the end of the course, you will:

  • Have an overall understanding of how Google Analytics works and how to analyze your web site visitor traffic
  • Possess guidelines on how to track web page views, unique and returning visitors, exit pages and other web site visitor trends
  • Know how to improve your web site strategies based on your current traffic and statistics

Who Should Take this Class?

  • Marketing professionals interested in honing their website promotion skills
  • Small business owners seeking more exposure for their website and services
  • Anyone interested in creating their own website, or pursuing a position in marketing

Session Details

  • Class ID: 5920
  • Instructor: Hurrell, Susan
  • When: 7/3/17 - 7/28/17
  • Total Number of Hours: 16
  • Where: Online
  • Fee: $195
  • Additional Notes: This course is part of our Digital Marketing Certificate program.
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