Class Overview

Entrepreneurial Marketing | Seattle Central College - Continuing Education

The key to your entrepreneurial success is knowing how to effectively market your product or service.

Learn a step-by-step approach to attracting and retaining customers within the constraints of a realistic budget in this entrepreneurial marketing class.

We'll focus on customer-driven marketing decisions, learn about building a strong brand, analyze which tactics to use, create an implementation plan, and more.

During this course, you'll learn how to:

  • Increase your understanding of your customers and the best ways to reach them and keep them
  • Develop a flexible framework to evaluate marketing decisions to successfully grow your business
  • Identify effective selling messages
  • Learn how to build your brand on a limited budget

Gain practical skills and tips to help you start marketing your business today

Course Outline

The Customer as the Driver

  • Marketing Decisions Framework
  • Positioning Your Product or Service
  • Marketing Strategies and Goals

Communicating Value to Customers

  • Key Selling Messages
  • Creating Emotional Connections
  • Personal Selling
  • Networking: Your 30-Second Introduction

Creating a Strong Brand

  • Managing the Marketing Mix
  • Marketing on a Shoestring Budget
  • Your Marketing Calendar
  • Implementing Your Plan

Building Customer Relationships

  • Tools to Meet Your Strategic Goals
  • Online Opportunities and Social Media Checklist
  • Generating Buzz: Word-of-Mouth Marketing
  • Measuring Effectiveness

Learning Outcomes

Upon successful completion of this course, you will:

  • Possess an understanding of your customers to support your marketing efforts
  • Know the steps to build a strong brand
  • Have a marketing calendar and budget
  • Know which marketing tools will be most effective for your business
  • Have key selling messages for your business

Who Should Take this Class?

  • Small business owners who would like to grow and expand their marketing efforts
  • Budding entrepreneurs seeking guidance on develop an effective marketing plan
  • Anyone interested in our Entrepreneurship Certificate program

Session Details

  • Class ID: 5934
  • Instructor: Kathy Nadlman
  • When:
    • Spring 2018 Session: 6/4/18 - 6/29/18
    • Summer 2018 Session: 8/6/18 - 8/31/18
  • Total Number of Hours: 16
  • Where: Online
  • Fee: $195
  • Additional Notes: This course is also part of our Entrepreneurship Certificate program.