Class Overview

Introduction to Social Media Marketing | Seattle Central College - Continuing Education

Social media is a powerful resource for small businesses, nonprofits, solo entrepreneurs, and job seekers.

Join us and learn the basics of social media marketing, including:

  • Identifying your online audience
  • Choosing the right platforms
  • Hands-on practice with social media tools

We’ll explore the following topics:

  • Marketing goals
  • Target audiences
  • Social media platforms
  • Social media scheduling tools
  • Content curation
  • Social media measurement

At the end of the course, you will have an actionable social media plan that advances your marketing goals for your business or brand identity.

Class Outline

Getting Started on Your Social Media Plan

  • Introduction: Course Overview and Social Media Audit
  • Topic 1: Why social media?
    • social media as part of overall marketing and communications
      • elements of a social media strategy
  • Topic 2: Which platform(s) is right for your audience?
    • review user demographics for top platforms
      • who are you trying to reach
      • what do you want them to do
  • Exercise: Social Media Audit

Setting Up New Accounts, Content Curation Strategies, Post Times

  • Topic 3: Setting up new accounts
    • We’ll prioritize 1-3 social media accounts for you to use in your plan
    • Exercise: walk through / tutorial on setting up new social media channels
  • Topic 4: Content Curation
    • What’s the right content for you to share on your social media accounts?
    • The basics of content curation and scheduling
  • Group Activity: brainstorming content to share
  • Exercise: finding peak audience engagement times
Scheduling Tools

  • Topic 4: Scheduling Tools Overview
    • Demonstration of one day/week content curation
  • Topic 5: Content Scheduling Tools
  • Exercise: Hands on set up of content scheduling tools for your social media accounts

Key Performance Indicators

  • Topic 5: Reviewing post performance
    • checking analytics
    • what are KPIs and how to use them

Implementing Your Social Media Plan

  • Topic 6: Pulling It All Together
    • Assembling your social media plan
    • Best practices for implementing your social media plan
  • Topic 7: Resources
    • photos, graphics, videos
    • licensing rules
    • working with virtual assistants

Learning Outcomes

You’ll gain a basic understanding of social media marketing in order to:

  • Formulate your marketing goals
  • Identify your online audience
  • Choose the right social media platforms to reach your audience
  • Practice using third-party social media tools
  • Develop a social media strategy that advances your marketing goals

Who Should Take this Class?

  • Small business owners who are interested in expanding their marketing program to include social media
  • Entry-level marketing professionals who would like more information on best practices regarding social media
  • Experienced traditional marketing professionals who would like to expand their skills and understanding of social media

Student Testimonials

The instructor Allison was such a wonderful teacher, had great insights and proved to be a fantastic resource.

Our instructor was extremely attentive to us and our varied needs and projects, and was extremely well-informed.

Session Details

  • Class ID: 8345
  • Instructor: Allison Durazzi
  • When: 5 Thursdays | 4/13/17 - 5/11/17 | 6:00 PM - 7:30 PM
  • Total Number of Hours: 7.5
  • Where: Broadway Edison Bldg - Room 1139D | 1701 Broadway, Seattle WA 98122
  • Fee: $164
  • Additional Notes: Computer lab fee is included in tuition.
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