Class Overview

Social Media for Business Certificate - Continuing Education at Seattle Central College

Get in on this exciting and growing way to communicate, market and serve your customers and clients.

Social media is essential for businesses, nonprofits, government, and other organizations these days.

From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks.

Discover how these specific social networks work and the possible opportunities they offer your organization.

Learn how you can use social networks to develop a two-way communication and marketing strategy for your organization.

Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.

Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business.

Your instructors are outstanding practitioners who also speak, write, and train others on social networks.

This program is an online course offered through our educational partner, LERN.

This course is comprised of the following three one-month courses.

Introduction to Social Media

Get involved in the move from in-person to online communication.

Learn what social networks are and their role in your business and personal life.Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients.

Explore the options for your organization and look at case studies of what other organizations are doing.

Let your instructor guide your exploration of Facebook and YouTube.

Your instructor is a nationally known speaker, consultant and trainer on social networks and social media.

Marketing Using Social Media

Develop a two-way communication and marketing strategy for your organization using social networks.
Let your instructor guide you in exploring major social networks, including Twitter, LinkedIn, and blogging.

Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business.

Find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization.

Your instructor is a director of marketing for a national association, and writes and speaks on the topic.

Integrating Social Media in Your Organization

Take away a practical strategy and techniques for implementing social networks for your organization or business.
Learn how to create your own private social network using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site.
Then your instructor will help you choose which social network tools are right for your situation, and then integrate them into your web site to develop a social networking strategy for your organization.
Find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.

 

 

 REGISTER

Learning Outcomes

  • Learn how to communicate, market and serve your customers and clients through social media.
    Discover the principles of social media communication across Facebook, Twitter, blogging, YouTube and LinkedIn.
    Understand how these specific social networks work and the possible advantages and disadvantages for your organization.
    Learn to develop a two-way communication and marketing strategy for your organization using social media.
    Gain an understanding of how other businesses and organizations are using social media for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients.
    Take away a practical strategy and techniques for implementing social networks for your organization or business.
    Learn how to create your own private social network using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site.
    Learn how you can integrate social media tools into your website.

Who Should Take this Class?

  • Anyone interested in understanding how to successfully communicate, market and serve your customers and clients through social media
  • Marketing professionals who would like to learn from other professionals who specialize in these topics
  • Business or nonprofit professionals who would like to advance their organization's goals by developing a successful social media strategy
  • People interested in optimizing Facebook, Twitter, blogging, YouTube and LinkedIn to meet your business goals
  • Anyone interested in developing professional expertise and credibility by earning a certificate in social media for business professionals

How Online Learning Works

Online learning is a flexible, enjoyable and productive way to learn. You will be able to engage with the instructor and other participants.

It is easy to participate in your online course with our educational partner, LERN. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect:

Participate when you want.

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.

For each unit, you will:

  • Read the online readings
  • Listen to the audio presentation for the unit and view the slides
  • Take a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review as many times as you want, at your convenience.

Discuss what you're learning and ask questions.

The discussion for each unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

We encourage you to actively participate (make 2-3 comments or questions each day) to maximize your learning and enjoyment of the course.

Your instructor will log into the discussion area at least once a day and answer questions, make comments and respond to comments by you and the other participants.

 

 

Session Details

  • Class ID: 8255
  • Instructor: Jennifer Selke and Nicole Siscaretti
  • When: 4/1/19-6/28/19
  • Total Number of Hours: 48
  • Where: Online
  • Fee: $495
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